Bank of America – Merrill Lynch: Competitive Landscape Tool

Bank of America / Merrill Lynch

This performance support solution provides client-facing call-center representatives with market and pricing information for Bank of America Merrill Lynch and competitors.  The business goals include an increase in market share and a reduction customer attrition.

The solution is built with a Bank of America proprietary tool and is delivered as Flash and HTML through a browser interface.

 

Needs Analysis

Instructional Design

Project Management

HTML development

iTour (BAC proprietary solution)

MS SharePoint

MS SharePoint Designer

Flash